This unit describes the performance outcomes, skills and knowledge required to implement the use of social media and online platforms for organisational purposes. It requires the ability to identify the objectives for online communications, create and post relevant content to promote engagement with the organisation, and to engage professionally with customers.

It applies to individuals who work at an operational level. They use discretion and judgement to take responsibility for work outcomes but actions are guided by plans, policies and procedures, supervisors and managers. Although an operational function, it can apply to small business owner operators who are responsible for a range of functions.

This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

No prerequisites are required for this course 

Basic Language, literacy and numeracy skills in English (LLN)

Victorian Student Number (VSN) – Victoria only

Unique Student Identifier (USI) – Australia wide

Access to a functional pc or tablet device with video recording capabilities, internet access and Chrome internet browser.

The course covers the theory and practice associated with:

• Determine organisational and communication requirements.
• Prepare content for social media
• Utilise platform functions.
• Promote engagement with organisation.
• Monitor sites and engage professionally with customers.

This unit is completed by self-paced work online.

The nominal hours for the course are 75hrs Online access remains live for 3 months.

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Online

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