This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data. The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation. No licensing, legislative or certification requirements apply to this unit at the time of publication

No prerequisites are required for this course 

Basic Language, literacy and numeracy skills in English (LLN)

Victorian Student Number (VSN) – Victoria only

Unique Student Identifier (USI) – Australia wide

Access to a functional pc or tablet device with video recording capabilities, internet access and Chrome internet browser.

The course covers the theory and practice associated with:

• Develop marketing strategy for business venture
• Establish marketing mix for the business venture
• Implement marketing strategy
• Evaluate marketing performance

This unit is completed by self-paced work online.

The nominal hours for the course are 75hrs Online access remains live for 3 months.

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Online

Demonstrate knowledge required to complete the tasks outlined in elements and performance criteria of this unit. Refer to training.gov.au for more specific examples on assessments and tasks. Video footage of demonstration is acceptable.

Our support staff are available to students and potential students who require support during office hours via email or phone.

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